​Earlier this year – before COVID-19 became a threat to our health, our way of life and our economy – I had written a personal blog about losing my muchness. I had been in a funk for quite some time and was ready to make an intentional decision accompanied by concrete action items to find my muchness.
 
If you’ve seen Tim Burton’s live action Alice in Wonderland, then you know this word: muchness. It comes at a time when Alice has lost faith in herself and her abilities. She doesn’t believe the path before her is her path to take. In fact, she’s flat out refusing to help her friends because she doesn’t believe she’s the right person for the job. She doesn’t believe she is meant to be the hero in this story:
 
“You’re not the same as you were before,” the Mad Hatter says to Alice. “You were much more muchier. You’ve lost your muchness.”
 
“My muchness?” replies Alice.
 
“In there,” the Hatter points toward Alice’s heart. “Something’s missing.”
 
My 2020 goal was to find my muchness again, and I had surmised that the way to do that was to focus outward instead of inward – to focus on the relationships in my life. All relationships – personal, professional and spiritual. Looking back, part of me laughs at the fact that I decided to focus on relationships – something that often requires personal contact – when a global pandemic was days away from keeping me stuck in my home for several weeks. The other part of me thinks, “This is actually the perfect time to do that. It is a chance to reflect and truly be intentional about how I am interacting with and affecting those around me.”
 
I think my realization mirrors the choice now in front of any organization or business; they can either view this time as a challenge or an opportunity. They can sigh and say, “Boy, this messes up everything I had planned,” or they can say, “How can I use this situation to reach my goals?” Or both, as long the first comes before the second.
 
I think that many organizations and businesses are probably feeling like they’ve lost their muchness right now. “Normal” changed overnight, and we are all struggling to see where we fit in. I’m sticking to my story that the key to gaining your muchness back is relationships. Relationships with your customers, your clients, your partners, your vendors, your stakeholders, etc.
 
And what do all experts say is the key to any good relationship? You know it. Communication.
 
That’s why our CEO, Rachel J. Leslie, shortly after opening RJL Solutions, an advocacy firm, an industry that strives on relationships, added a communications department. As the Director of Strategic Communications at RJL Solutions, I’m here to tell you that now is not the time to become a marketing and communications hermit. It is more important to tell your story during a storm than it is when it’s smooth sailing. If you don’t tell your story, then rest assured someone else will, especially in today’s world. When self-publishing is at everyone’s fingertips – social media, review websites, etc., silence is not the key.
 
When COVID-19 hit the U.S., you may have noticed your email inboxes flooding with communications from just about every company that you had ever allowed to have your email address. Those emails communicated to you what the company was doing, how they were pivoting, and why they were still relevant to you. They were using that communication as a tool to maintain their relationship with you, their customer. I received and read several of those emails, and they often gave me renewed confidence in the businesses and organizations that I have chosen to trust with my patronage and my money.
 
From the moment a customer, or anyone, first interacts with your business or organization, the relationship is sparked. It may be small at first, a brief encounter that can set the tone for the future, but the more communication you send their way, the stronger the relationship becomes. And in times of uncertainty, if a company doesn’t communicate with their customer, they risk losing them. Pivoting is important, but how are you communicating that pivot to your customers?
 
At RJL Solutions, we have been busy helping our clients pivot and communicate since COVID-19 hit – by creating social media strategies and campaigns, producing videos, hosting webinar forums, writing talking points and editorials, and more. We have fought hard for our clients to prevent them from losing their muchness – inspiring them to step up and move forward, much the same way the Mad Hatter did for Alice. We are in this together. We must take those necessary steps now – pivot with a focus on our relationships and our communication – so that when we come out of our rabbit holes, we have the opportunity to be better and stronger than before.

"I am so excited to be a part of this team and do my part in working towards making a positive impact on the community, region and state at large. As a homegrown Hoosier and Terre Haute native, I look forward to not only learning about my community in this new capacity but growing alongside it."
 
Prior to her role at RJL Solutions, All worked at Indiana State University’s Career Center as Employer Relations Coordinator. Before that, she was the Program Support Specialist for the Department of Nursing at Saint Mary-of-the-Woods College. Both roles supported All’s organizationally and logistically sound personality, and have crafted her skills, making her the ideal candidate for the job. ​

Reflecting on 2019, my brain gets a little tired. Every client, partner and friend of the RJL family had momentous occasions. Perhaps the biggest celebration is that each one of them involved some form of collaboration and commitment to the future. In addition, as the RJL Solutions family grows, so does the team. We added five new employees in 2019, and each one of them touch our clients in some way, whether behind the scenes or on the frontline. Each one of them have a role that intentionally moves our clients’ issues and opportunities forward. 

I believe it’s messy because there is still so much to accomplish. Not one project was finished on December 31. In fact, many projects began in parallel with the ones that were already in the pipeline. We are, in real time, experiencing the benefits of the old adage, "success breeds success." With that, I believe messy is absolutely intentional. As one project demonstrates success, we see reason to begin the next, and then the next. Growth isn’t captured by celebrating successes for too long. Soon, that success is only measured in history, and the future requires a leader that is intentionally thinking about the next opportunity. Intentionality can make things messy. 

So, let’s make 2020 the year of being intentional together, even if it’s messy. 

Would you be willing to share with us an organizational goal that might be messy but intentional? Is it risky? Are you unsure yet committed? Do you wake up excited about it? Are you willing to share it to inspire others? If so, we want to share it with the RJL family across the entire state! Send it to me at rleslie@rjlsolutions.com. Please be courageous and share! 

With excitement about 2020!

Rachel J. Leslie, CEO

RJL Solutions LLC ​

​While working the polls yesterday, I stood next to friends discussing the weather. When the clouds were covering the sun, it was naturally colder. When the sun was shining without a filter, it provided additional warmth and comfort. I woke up this morning, and it was dark. I wondered what the weather might be the day after the election. How it might affect our mood, our feelings on the outcomes of one of the most important elections in Terre Haute’s history – my opinion, of course. At the break of dawn the sun rose with a colorful hue, it felt like more than just the start of a new day. It felt like the start of a new future. The filters were gone, and for the first time in a while, the sun was brighter than I had remembered in some time. 
 
Yesterday, voters in Terre Haute had many important decisions to make. The one closest to the RJL Solutions team was the “Vote Yes On 1” campaign to bring a casino to Terre Haute. We were known for our relentless education at the Statehouse, pushing the bill that would allow Terre Haute/Vigo County to vote on whether or not they wanted a casino to support an economic stimulus for not only our home community but the entire West Central Indiana region. It was exactly one year ago at this time we started putting together the pieces for the Terre Haute Is All In campaign to educate community and government leaders and legislators state-wide on why Terre Haute/Vigo County was strategically positioned for such opportunity.
 
The Terre Haute Chamber of Commerce, local union groups, local government leaders (on both sides of the aisle) and, of course, our state legislators representing our region led the initiative. When we needed people to testify, they were there. When we needed letters of support, they were there. When we needed support in any way, they were there. I’m convinced legislators chose to support our community because we showed we wanted positive change, new economic development, and that we wanted to compete – Terre Haute wanted to progress. We won. 
 
Yesterday represented a lot of work by a lot of people. It would be impossible to name everyone, and knowing all of them, I would say they would stand with me in my next few comments. Yesterday was about the people. Beyond leadership, yesterday gave the citizens of the community their right to exercise their choice. The 63% vote in favor represented well over half of our community’s voting population, ready for change and growth. 
 
With sun comes the ability to see the dust. You know, when the sun shines through the windows and you can see the particles you’ve desperately been trying to ignore. There is no more filter. People across the state and Midwest are watching Terre Haute, Indiana. As a community we have the opportunity to dust up, rearrange some furniture and work collaboratively to create a community people want to visit – even more than they do now. Let’s adopt the new See You in Terre Haute brand, clean up our store fronts, execute the community plan (where over 1500 people participated), get beyond the election turmoil that may have transpired and build up on something every community in Indiana wishes they had – a new future, filled with new opportunities, unfiltered. 

I’m asked often what a lobbyist does. After this past session, I’ve been asked a lot about the ever-changing dynamics of legislation, the constant wondering of where a bill stands in the process. The truth is, even those standing in the middle of the hallways day-in and day-out have to track down those very answers, but like many things in life, it is the reaction to what you learn that can make the difference. This past session was not an exception, and in fact, deserves an exclamation point after that statement. The best analogy I can think of is standing in the middle of a storm, or in this case, maybe a tornado.

Before session started, the weather forecast for Terre Haute’s odds on the gaming bill was cloudy with a chance of rain, but nevertheless, we started preparing to wade the waters and survive the storm with sunshine on the horizon. Thanks to the efforts of the Terre Haute Chamber of Commerce, the “Terre Haute is All In” campaign included a wide-breadth of educational materials equipped with economic data inspiring to those that knew Terre Haute could not only use a shot in the arm, but was also well-positioned next to the Illinois border to boost Indiana’s gaming economy. In addition, over thirty support letters flooded the campaign organizers from city and county officials to public safety professionals to union labor groups, prepared to support the efforts and work together to bring this opportunity to Terre Haute.

The journey included hearings in the Senate in front of Public Policy and Appropriations, and two additional votes on the Senate floor; hearings in the House in front of Public Policy and Ways and Means, and two additional votes on the House floor; a conference committee hearing; signatures on the conference committee report; Senate Rules Committee; House Rules Committee; then back to both floors for final votes on the conference committee report. Every day, every step provided new challenges. Was the next turn going to bring sunshine or hail damage?

The best moments included the community coming together. At every turn, the people of Terre Haute were willing to help. Some made the drive five and six times, often last minute and with little warning. Due to the rapid change in the radar, sometimes watches became warnings in a very short window. A highlight was the bus that arrived at the front doors of the Statehouse with over 50 Terre Haute supporters and approximately 50 more that arrived in their own vehicles. The hallways of the Statehouse were filled with Terre Haute residents and signs that read “Terre Haute is All In.” In my time in Terre Haute, I’ve never seen such a display of collaboration, commitment and coming together by my community. The sun shined the brightest in those moments.

Those who didn’t want us to be successful often made it hard. On those days, you had to choose to either find shelter or sandbag as fast as you could in rain gear and hope lightning didn’t strike. Those people and groups included communities trying to protect their own gaming assets or other operators who were protecting their already standing operations. We chose to fight with facts, figures and the emotional appeal of a community ready for change. In our case, taking shelter would’ve only made it easier for them to be successful.

When you’re in the middle of a storm, your mind naturally thinks to take shelter. Fight or flight reactions become normal, and you make quick, instinctive decisions to protect you and the ones you care about. This past session, we fought bad rain, wind, hail and flooding. We, the lobbyists, became meteorologists. The people in the community were left standing with new hope for the future. Terre Haute’s forecast appears to be sunny with mild temperatures, not just because a new casino could bring new money and jobs, but because we learned to not only survive a storm together, but stand in one, together.

As we conclude a community planning process, it is right to be excited about the future. If we take on the priorities together, through less storms than we’ve already faced, imagine the possibilities. You don’t have to be a fan of gaming to celebrate this win. The celebration is that of the people – you.
​
In the words of Louise May Alcott, “I’m not afraid of storms, for I’m learning how to sail my ship.” Terre Haute has a new sail and is learning how to use it. Watch out world! The meteorologists at RJL Solutions see a lot of sunshine and starry nights in the days ahead.

Over 500 companies who work within the defense sector at every level, product and service type, belong to the organization in the state.

NDIA is a 501(c)3 corporate and individual membership association that engages thoughtful and innovative leaders to promote the best policies, practices, products and technology to build a more responsive and collaborative community in support of defense and national security.

“I’m happy to be working alongside amazing leaders in the industry who believe in the NDIA mission, collaboration, competition and seek success, together. We are reorganizing our state efforts, which will take everyone working toward a single focus of Indiana companies and higher education institutions meeting the needs of the defense industry. Currently Indiana boasts a $6.5 billion defense economic impact,” stated Leslie. ​

After a year-long certification process, Betsy Peperak, director of strategic communications at RJL Solutions, is officially Community Development Block Grant (CDBG) certified through the Indiana Office of Community & Rural Affairs (OCRA).

“I’m definitely looking forward to being able to provide this service to clients,” states Peperak. “We work closely with rural communities in and around West Central Indiana, and there is such a need for this. RJL Solutions is proud to be able to provide this support to those communities and help them get their share of the available funding.”

Terre Haute is surrounded by non-entitlement communities, which are eligible to receive funds through these planning and construction grants for specific projects. OCRA’s CDBG program supports Wastewater Drinking Water, Stormwater Improvements, Public Facilities, Blight Clearance and Main Street Revitalization projects in rural communities.

Due to the complexity of the program, only those who have a current certification are able to write and administer these specific federally-funded grants. The certification process takes place over the course of a year, with four required sessions, some of which are three days long, culminating in a two-part project-like exam to receive the certification.

Peperak holds a Master of Arts in professional writing from Eastern Illinois University (EIU) and a Bachelor of Science degree in English teaching from Indiana State University. She was awarded a Presidential Graduate Assistantship while obtaining her graduate degree at EIU, where her master’s thesis focused on grant writing. In February 2018, she joined the first fully-online Master of Leadership Development cohort at Saint Mary-of-the-Woods College and added a second master's degree to her list of accomplishments in February 2019.

As Director of Strategic Communications at RJL Solutions, Betsy is responsible for leading the development of strategic communications programs and elevating the profile of RJL Solutions and its clients. Her department provides services in grant writing, research and data analysis, web design, branding, social media marketing and more.

​The state of Indiana is shining light on rural communities, perhaps more than ever before. Governor Eric Holcomb, Lt. Governor Suzanne Crouch, IEDC President Elaine Bedel, United States Department of Agriculture Director Michael Dora and members of the General Assembly have all underscored the significance of investing in rural Indiana.
Sitting in West Central Indiana with only minutes of driving between six counties east of the Indiana/Illinois border, rural represents various ideas from outdoor recreation on trails, waterways and a nationally-known bike park, to farming and hidden eateries on back country roads. The unique downtown developments that encompass both historical buildings and new infrastructure add to the niche market for visitors. Without having to look, it’s easy to consider known rural hubs such as Santa Claus (Holiday World) and Monticello (Indiana Beach). The millions spent to attract visitors in those areas were developed and funded by private investors, as the popular jingles tell us, we are “The Best in the Midwest” and “There is more than corn in Indiana.” Of course there are many more including French Lick (Miracle Waters and Casino), yet still privately developed and marketed by the Cook Family. So as a benchmark, if private investors are the jewels to big marketing spends and known tourist commodities, how do rural communities attract more?
”Capitalizing on some Sunday reading time, I found different articles that do a deep dive into how investors make their community choices. The centreforcities.org developed a study titled “What Investors Want.” It outlined the expected outcomes such as: economic fundamentals, city governance, practicalities of investment and broke down each segment to explain additional rationale. One section, titled “Pro-investment city leadership” described a community’s readiness to be competitive. It made me consider the millions upon millions of dollars it takes for a community to be competitive. First, a community must develop a community-ready mentality for growth, and second it must market its best assets.
So, this is where our state leadership comes into play.
Within the last few years the state has made significant investments in transportation, workforce development, regional development, and initiated new funding programs through the Office of Community and Rural Affairs. Most recently they’ve shared new investment strategies through the Governor’s Next Level initiative with innovation, broadband and trail funding. They’re encouraging a regional approach to competing for these funds. It seems for rural communities to be more successful they need to figure out how to get along with their neighbors. So, the time is now for rural communities to hold hands and walk together.
Basic steps for success.

• Make friends across county lines
• Develop shared concerns and opportunities
• Plan. Plan. Plan.
• Support leaders who are prepared to support private investment
• Recognize the state’s assets that are currently available to rural communities through grants/other
• Compete and Attract
• Initiate
• Celebrate

West Central Indiana.

My home is full of outdoor recreational opportunities key to my region. Recently, the Terre Haute Chamber of Commerce established West Central 2025 drawing attention to the region’s shared assets. The SWOT analysis (strengths, weaknesses, opportunities and threats) were more alike than some expected. The points of shared understanding and opportunity opened up new conversations for collaboration. Through that process they determined three, key focus areas – broadband, trails and downtown development. Each of these areas are selling points for developers – internet access (fast and reliable), outdoor recreation (attracting visitors) and quality of life (attracting residents/workforce). Each of these play a role in the foundation of a community ready to attract private investment.
Remember, “There is more than corn in Indiana,” certainly that is the case in West Central Indiana. However, there is no doubt we admire our farmers and their families for serving in the agriculture industry, day-in and day-out.
 Let’s consider just some of our tourism assets.

• Bird Gibson Cross Country Facility at the Wabash Valley Sports Center
• C Bar C Expo Center
• Golf Courses (Forest Park, Hulman Links, Rea Park and more)
• Griffin Bike Park
• Heritage Trail
• Nationally Recognized Parks (Vigo, Sullivan, Vermillion, Parke, Putnam, Clay Counties)
• Quarter Midget Track
• Raccoon Lake State Recreation Area
• Redbird State Recreation Area
• Renovated Hulman Center on the campus of Indiana State University
• Rex Baseball
• Springhill Soccer Complex
• Sullivan Lake
• Terre Haute Action Track
• Terre Haute Convention Center (coming soon)
• Terre Haute Symphony Orchestra
• Thousand Trails Campground
• Turkey Run State Park
• Turn to the River (an initiative of Arts Spaces)
• VCRC Raceway
• Veteran’s Museum, Larry Bird Museum (coming soon), Vigo County Historical Museum, Swope Art Museum, Candles Museum, Children’s Museum, Railroad Museum, Clabber Girl Museum, Eugene V. Debs Museum, Art Spaces, Arts Iliana, Holocaust Museum
• Wabash River
• Wabashiki Wetlands

The time is now.
West Central Indiana is finding their way. It’s not easy creating new relationships, strengthening established relationships and building trust. However, it seems the collective bodies establish the best competitive edge for what the state is making available. The investments made by the state, aligned with local/regional planning and funding are what creates the story. The story, matched with leaders ready to work with private investors, are the cherry on the top. The private investors who spend money to attract those visitors and growing assets is what creates the best and most memorable destinations.

RJL Solutions, an advocacy and marketing firm in Terre Haute, recently hired three student interns for the spring semester: Maryem Salam, MBA Exchange Program, Indiana State University; Lucille Utterback, senior at Indiana State University; and Olivia Wells, junior at Saint Mary-of-the-Woods College.

“RJL Solutions is equipped to provide unique experiences for local students, and we love hosting student talent at our firm,” states Partner Rachel Leslie. “Internships are a reciprocal relationship in which, when done correctly, both parties benefit. We couldn’t be more excited to bring these three young women to our team for the next 5 months."

Maryem Salam, of Morocco, will serve as the Strategic Communications intern, bringing expertise in market research and data analysis to the team. Salam, as part of the MBA Exchange Program in the Scott College of Business at ISU, is pursuing a master’s degree in marketing at the National School of Business and Management in Settat, Morocco. Salam speaks four languages and completed three internships in Morocco where she developed her market research and data analysis skills.

“I hope this internship will allow me to acquire digital marketing expertise and to sharpen my data analytics and market research skills,” states Salam. “The team spirit, collaboration and professionalism of the members of RJL Solutions are what makes me so excited to start this adventure.”

After graduating this year with her master’s degree, Salam hopes to start her own marketing consulting firm.

Lucille Utterback, of Terre Haute, will serve as the Advocacy intern and will have the opportunity to join RJL Solutions lobbyists, Rachel Leslie and Jenn Kersey, at the Statehouse on various occasions during the legislative session. Utterback is majoring in Human Resources Development, with a double minor in Marketing and Business Administration. She has served as the Director of Philanthropy and Think Pink Chairwoman of Zeta Tau Alpha for the past three years, which included fundraising efforts that raised over $10,000 for Breast Cancer Education and Awareness.

​“I am thrilled to be able to work with this team,” states Utterback. “I am excited to accompany the Advocacy team and provide assistance during the legislative session.”

Utterback hopes to attend graduate school in the next five years after pursuing a career in human resources, marketing, or event coordination.

Olivia Wells, of Marshall, Illinois, will serve as the Marketing intern and will be responsible for assisting with the internal marketing of RJL Solutions including graphic design, website updates, social media management, e-newsletter, and other digital marketing needs. Wells is a double major in Business Administration and Marketing, and a double minor in Human Resource Management and Leadership Development. She has served on several committees at SMWC including the I Love Le Fer Committee, the Out of the Woods Committee, and the Mascot Committee, and is currently serving as President of Phi Beta Lambda at SMWC, which is a club for business-minded individuals who focus on leadership development.

“Through this internship, I hope to strengthen my professional skills while learning more about the business community of Terre Haute,” states Wells. “I am most excited to be working with a team of influential women while expanding my knowledge about marketing.”

​Wells will graduate in 2020 and plans to pursue her MBA degree upon graduation.

BY SUE LOUGHLIN TRIBUNE-STAR

• Chief Operating Officer, RJL Solutions
• ​Parke County Community Foundation Board of Directors (2012-2018) and Volunteer Better Health Wabash Valley Member
• Foundation for Autism Resources Community Advisory Council
• 2018 Emerging Leader

Jenn Kersey wants to make a difference in her community, and that desire, along with a strong work ethic, positive attitude and perseverance, are qualities that make her an emerging leader in West Central Indiana. It also has led to her being honored in the 12 Under 40 program, which each year recognizes a dozen professionals 40 or younger who are making valuable contributions at work and/or through volunteerism.

Kersey, 39, is chief operations officer at RJL Solutions, an advocacy and communications firm in downtown Terre Haute. Her job duties involve overseeing staff and business operations, and she also serves as a lobbyist and consultant.

Rachel Leslie, partner in RJL Solutions, nominated Kersey “because she is extraordinary. When I interviewed her for a job while at Saint Mary-of-the-Woods College, she was anxious to make a difference, but had a reluctant confidence. I learned in a short time that her incredible work habits, perseverance, and attention to detail would always set her up for success.”

Leslie also learned that the reluctant confidence “was not that at all, but a shift in her life. Jenn was a highly successful representative for a pharmaceutical company when she learned her first born was diagnosed with autism. It was evident to me she made the choice to make him first priority while taking a step back on the career ladder with grace. I watched her find a new talent for juggling. She learned how to make her family first, advance her career, get involved in the community and serve as an advocate for autism. She is undoubtedly a superwoman,” Leslie said.

In past roles, Kersey has served as executive director of the Vigo County YMCA and she was director of events and strategic programs at Saint Mary-of-the-Woods College. While at the Woods, she was instrumental in development of the college’s wellness and sports marketing programs. Her background is in health and wellness and she also has a master’s in leadership development from Saint Mary-of-the-Woods College with a focus on the nonprofit sector. In one interview, she described herself as “a problem solver.”

In a nomination survey, she wrote, “I love making others smile. I try to stay positive in all situations and look for the best in every scenario. I am proud of my work ethic and the fact that I always remain true to myself.” Being named one of this year’s 12 Under 40 “is an honor, especially knowing several of the past and current recipients; being placed in the same category as them is quite a privilege,” she said.

Kersey said she is motivated by any challenge “because I see it as an opportunity to make a difference. I am inspired by others who have faced adversity with dedication, grace, and humbleness and have been positive role models for others.” Among her future goals, she wants to continue to be an advocate “for our communities and those living here in order for us to all have the opportunities and quality of life we deserve.”

She’s had several leadership roles including the Parke County Community Foundation’s board of directors and has been a volunteer since 2007. She has been a member of Better Health Wabash Valley since 2014, where she enjoys collaborating with other organizations in the Wabash Valley that have the same passion for healthy living.

A native of Rockville, she is an advocate for rural communities and has attended several training seminars through the Office of Community and Rural Affairs (OCRA) to better serve rural counties in West Central Indiana. In 2018, she was recognized in the Emerging Leaders Project, a non-profit that offers free training to up-and-coming young Hoosier Democratic leaders who have an interest in running for office or working on campaigns. She was the only 2018 Emerging Leader from West Central Indiana.

Kersey, whose son, Couper, has autism, also sits on the Foundation for Autism Resources community advisory council, where she assists with outreach, planning, and fundraising. As an autism advocate, Kersey has worked with state legislators to improve access to Applied Behavioral Analysis therapy to those on the autism spectrum. In the 2018 legislative session, she testified on behalf of Senate Resolution 21, which urged the legislative council to assign the topic of autism and public education to the appropriate study committee. “The passing of the bill was due in part to the conversation she had been having with legislators on autism and education since 2016. The resolution was successful, and the summer study committee was assigned for 2018,” Leslie wrote in a nomination letter.

Kersey says that as the mother of a child on the autism spectrum, “I learned early on the importance of advocating for my son to ensure he had the same opportunities that all children deserve. As for issues that need to be addressed, I think the continued education to our public to be sure they are inclusive to all children with special needs during events such as parades, movies, concerts, etc. is very important. I have been touched by the outreach I have received from community leaders during these types of events in Terre Haute such as the sensory friendly area during the Light Your Way Christmas Parade and the Sensitive Santa at the Meadows shopping center.”

​While Kersey enjoys her career and volunteering in the community, she loves being a mother to sons Couper and James and sharing that responsibility with her husband, Kyle. They live in Parke County, where Kyle is principal at Riverton Parke Junior/Senior High School.

A true college grad success story, Vittoria Meyer landed a job immediately upon graduating with a bachelor’s degree from Indiana State University this month. As Operations Manager at RJL Solutions, Meyer will serve as administrative support to Partner Rachel Leslie as well as be responsible for daily business operations.
The advocacy and marketing firm in downtown Terre Haute has grown exponentially since opening in July 2017, from one full-time employee to now adding its fifth. Meyer is a welcomed addition to the team.
“Adding Vittoria to the team will allow us to elevate our clients and West Central Indiana even more,” states Leslie. “We need this support at an operational level that will allow the rest of our team to serve externally in the community, at the Statehouse and in D.C., even more than we already are.”
Meyer also brings fresh perspective and expertise to the firm with a major in communication/public relations and a minor in marketing.
“I have no doubt that Vittoria will hit the ground running. I think she will impress us with her talents, abilities, and professionalism. She already has,” states Jenn Kersey, Chief Operating Officer at RJL Solutions.
One of Meyer’s most notable accomplishments during her undergrad experience was her involvement with the Weigh of the Waste marketing campaign at the college. This project involved collaboration with the Institute for Community Sustainability and environmental science students to research campus waste and develop a campaign targeting current students. The end result was a poster series that can be seen on campus to promote awareness of waste reduction.
Meyer’s academic achievements include Cum Laude Latin Honors, Lambda Pi Eta National Communication Association Honor Society, Dean’s List, Academic Distinction Scholarship, and Summer Honors Scholarship. A Marshall, Illinois native, she currently resides in Terre Haute.

​Exactly one year after RJL Solutions’ ribbon cutting, the company announces the addition of a Strategic Communications division. RJL Solutions, an advocacy firm in Terre Haute, Ind., launched a new website this month that showcases the new division in addition to the advocacy services they already provide. 
The goal of the Strategic Communications division is to provide support for advocacy clients as well as provide affordable marketing options for small businesses and non-profits. RJL Solutions now provides organizations with the expertise to tell their story and promote their mission. Partner, Rachel Leslie, realized through feedback from her clients that communications services were needed in order to better serve West Central Indiana.
“It was from those conversations I learned that creating a resource for strategic communications was a need, specifically in the non-profit and small business arenas,” Leslie stated.
As the mission of RJL Solutions continues and the company expands, the team has been able to extend its services through the development of this new team.  Betsy Peperak has been named the Director of Strategic Communications, bringing expertise in social media marketing, professional writing, digital design, and grant writing. 
“Being able to use that talent and expertise to assist small businesses and non-profit organizations is a perfect fit for my passion and for the mission of RJL Solutions,” Peperak states.
Peperak holds a Master of Arts in professional writing from Eastern Illinois University and a Bachelor of Science degree in English teaching from Indiana State University. In February 2018, she joined the first fully-online Master of Leadership Development cohort at Saint Mary-of-the-Woods College and looks forward to adding a second master's degree to her list of accomplishments in 2019.
With the addition of the communications division, RJL Solutions has a new hire. Anna Madden has been named Brand Ambassador for the company. She is responsible for promoting RJL Solutions and its clients through community outreach, marketing and design, and lead generation.
“I am looking forward to helping clients grow their online presence and increase their profits,” Madden states. “I am eager to put my digital marketing skills to use with website development and design, social media, online advertising, and search engine optimization. Along with Betsy, I hope to help make RJL Solutions your one-stop shop for profitable online marketing.”
Madden is a recent graduate from Saint-Mary-of-the-Woods College with a Bachelor of Science in marketing and a French minor.  She is certified in Google AdWords and Google AdWords Shopping Advertising from Google as well as in Fashion Industry Essentials from Parsons School of Education and Teen Vogue.

AUGUST 10, 2018

​Terre Haute, Ind. - Emerging Leaders Project, Inc. announced the 2018-2019 class, including Rockville native Jenn Kersey. The only Emerging Leader recognized in West Central Indiana this year, Kersey currently serves as chief operating officer at RJL Solutions in Terre Haute.
 
“Jenn’s eagerness to give back to West Central Indiana has been proven in her work but I’m proud to see her take the next step in advancing the community at the state level,” states Rachel Leslie, partner at RJL Solutions. Leslie attended the conservative-based leadership program, Indiana Leadership Forum, in 2014-15. She encourages young professionals, regardless of party politics, to engage in public policy. 
 
A stand-alone, non-profit organization, the Emerging Leaders Project offers free training to select young Hoosier Democratic leaders who have an interest in running for office or working on campaigns. Each year up to 40 young men and women, who are between the ages of 21 to 40, are selected by the Emerging Leaders Project Board from a pool of hundreds of applicants from across the state.
 
“I am honored and grateful to have the opportunity to represent West Central Indiana in this state-wide leadership development program,” states Kersey. “I look forward to meeting the other cohort members and learning more about their regions. I believe the connectivity with other leaders across the state will advance initiatives and opportunities we have at a faster rate.”
 
Now in its sixth year, the partnership between the Indiana Democratic Party and the Emerging Leaders Project has produced dozens of elected officials, party leaders and activists.
 
“I applied to the emerging leaders project because I want to connect with others who are also eager to engage more in public policy, public service and community development initiatives,” states Kersey.
 
Jenn Kersey holds a Master of Leadership Development degree from Saint Mary-of-the-Woods College, a Bachelor of Science degree in Health Education from Indiana State University and a Bachelor of Arts degree in Health and Kinesiology from Purdue University. She served as Executive Director for the Vigo County YMCA, and prior to that she worked for Saint Mary-of-the-Woods College as the Director of Events and Strategic Programs. 
 
Kersey currently serves as a committee member for the Parke County Community Foundation, where she has volunteered on several committees, including the Board of Directors, since 2007. She has also been a member of Better Health Wabash Valley since 2014, where she enjoys collaborating with other organizations in the Wabash Valley that have the same passion for healthy living. Kersey also sits on the Community Advisory Council for Foundation for Autism Resources where she assists with outreach, planning and fundraising efforts. As an autism advocate, Kersey’s efforts include working with state legislators to improve access to Applied Behavioral Analysis (ABA) therapy to those who are on the autism spectrum.  
 
In her capacity at RJL Solutions, Jenn has an external role in the community, cultivating leadership in organizations so that they may seek partners, influence decisions, and empower others. Fostering a sense of achievement, she works with organizations so that they may be intentional in collaboration, leadership, and advocacy – the three pillars of RJL Solutions.

While she enjoys her work as a professional and a volunteer in the community, she loves the gift of being a mother to sons Couper and James, and sharing that responsibility with her husband, Kyle. They reside in Parke County where Kyle is Principal of Riverton Parke Jr. and Sr. High School for Southwest Parke Community School Corporation.
 
For the complete Emerging Leaders Project 2018-19 class list, please visit http://www.indems.org/announcing-the-2018-19-emerging-leaders-project-class/.

AUGUST 8, 2018

A culmination of seven months of intensive research, Saint Mary-of-the-Woods College graduate Anna Madden presented her RJL Solutions internship project this week. Madden’s research was limited to West Central Indiana – the 6-county region including Clay, Parke, Putnam, Sullivan, Vermillion, and Vigo Counties – and focused on the perception, needs, challenges, and opportunities of college students/graduates, business owners, and citizens of the region.
The need for this type of research was determined through a series of meaningful conversations among local and state leaders about the importance of regionalism. Madden’s presentation summarized the findings of several formal surveys and focus groups, and those in attendance included representatives from multiple counties in the region.
“When I have conversations at the Statehouse, we aren’t referred to as just Terre Haute anymore. We are West Central Indiana,” states Rachel Leslie, partner at RJL Solutions. “More and more in these conversations, the importance of regionalism is emphasized in order for us to be competitive with other regions of the state. This presents an opportunity for the counties in our region to start collaborating instead of competing with one another. When one is successful, all are successful.”
According to the results of over 400 survey responses, the top three things that respondents like about West Central Indiana include cost of living, commute time, and local businesses. Additionally, 84.43% of respondents expressed the desire for West Central Indiana to promote a better image of the region. Conversations from five separate focus groups further stressed the need for an emphasis on collaboration among the counties, relationship-building, and a regional brand focus. It was also determined that there needs to be education internally in the region on what exactly West Central Indiana means, geographically and in terms of its assets.
“We need to learn who we are so that we can tell our own story instead of letting others tell it for us,” states Madden, who graduated with a degree in marketing and was immediately hired as Brand Ambassador at RJL Solutions. “If we know who we are, we can start to communicate that to those outside of West Central Indiana.”
Madden’s research, of which the final product is a 74-page report, provides a platform to build upon as the discussion of regionalism transforms into action items. The Terre Haute Chamber of Commerce recently announced its West Central 2025 initiative, and Madden will be turning the research over to that group and county leaders so that they may use it to move forward in their mission to advance the region together.
“The goal of West Central 2025 is to create exactly what Anna has outlined here today, an excitement, energy and enthusiasm within communities and individuals from throughout our region. As was clearly demonstrated by her research, the need exists,” states David Haynes, President of the Terre Haute Chamber of Commerce.
West Central 2025 additionally announced at the end of Madden’s presentation that they will be hosting those interested in this regional branding initiative October 4 at 10 a.m. at Ivy Tech Community College. To register, visit www.terrehautechamber.com. For more information, call (812) 232-2391 or contact Kristin Craig, kcraig@terrehautechamber.com.

Terre Haute’s own Rachel Leslie, Partner of RJL Solutions, LLC is currently traveling with the IEDC leadership team to London (July 14 – July 20) to participate in a back-to-back series of meetings regarding advancing Indiana in aerospace and overall defense development. 
The trip, centered on the Farnborough Air Show, includes 30 meetings already on the agenda.  Rachel will be blogging, interviewing and reporting back over the next week; speaking to other members of the state delegation to keep the Terre Haute community informed of the work we’re doing. ​

Appreciation.
The week can be described as fast and furious. So much to accomplish, so little time. My only reflection
came through writing blog posts for the Terre Haute Chamber of Commerce. Today I’m writing with
appreciation. The amount of work done behind the scenes to create such a meaningful international
trip was a large undertaking – from transportation to making meaningful appointments – and everything
in-between. So, here is where I say, “thank you.”
Kensington Palace was more than just a stop on the agenda.

Arriving at Kensington Palace was fascinating. We were directed to a back gate and entered as a small group. It was much different than entering the White House. Palace greeters were there to welcome us
and show us to our destination on the grounds. We spent a good amount of time in the King’s Room, as it was called, filled with historical pictures of the matriarch. It was there Secretary of Commerce, Jim Schellinger, addressed the Indiana group privately.

He took time to reflect on what we had accomplished as a team on our short, yet fast-paced journey, and acknowledged everyone in attendance. It was somewhat surreal standing in the palace and looking out at the grounds from the inside. Just being there caused immediate reflection of historical perspective. We ended up in Diana’s Garden where we joined the United States delegation, representing various states. 
The unique backdrop provided an opportunity for once in a lifetime pictures, but it also afforded time to get to know one another. We had an opportunity to meet other state officials and discuss prospective plans for collaboration. When the evening concluded we had a long walk to the palace entry gate to meet our driver. The walk provided just enough time to appreciate the importance of Indiana’s presence at such a distinctive event.
The final day.
The final day of meetings felt more frantic than the first few days. The key was to follow-up with as
many prospects as possible, to offer appreciation for shared vision, and to build upon new relationships,
one more time. It also gave us an opportunity to meet with new friends following our time together at
Kensington Palace. We made a lot of invitations to Indiana and we were invited by many other states. It
was in the final hours that we all realized we still have much to do after our time in London. There are
many emails to send, people to connect, and new meetings to set-up. The final day was only our final
day in London.
Appreciation of YOU.
Spending time with a group of leaders in close proximity day-after-day, you begin to connect differently,
creating more meaningful relationships. I took time to get to know the delegation one-by-one, making
significant connections that are meant to create collaborative opportunities for the future. In those
conversations, I found myself talking about many of you. I talked about our city, county, economic
development corporation, chamber of commerce, higher education institutions, workforce development
efforts, our community foundation, and the list goes on. Learning about what others are doing helped
me recognize new opportunities, but it also caused me to appreciate who I get to work with every day,
day-in and day-out. Today, I’m feeling much appreciation for you.
#London #Appreciation

Terre Haute’s own Rachel Leslie, Partner of RJL Solutions, LLC is currently traveling with the IEDC leadership team to London (July 14 – July 20) to participate in a back-to-back series of meetings regarding advancing Indiana in aerospace and overall defense development. 
The trip, centered on the Farnborough Air Show, includes 30 meetings already on the agenda.  Rachel will be blogging, interviewing and reporting back over the next week; speaking to other members of the state delegation to keep the Terre Haute community informed of the work we’re doing. 
Read below for Rachel’s second blog from London:
We ended Monday with a short visit with Robert Wood IV, US Ambassador to the United Kingdom, and a briefing with how to tackle day two.  The pure magnitude of the number of opportunities forced us to have a specific divide and conquer strategy amongst the delegation.
IEDC Leadership with Robert Wood Johnson IV, US Ambassador to the UK
Yesterday the word of the day was potential.  Today the word of the day is vast.  Large doesn’t seem to fit the criteria to help illustrate the incredible magnitude of the world’s largest air show.  If a company touches aerospace, they’re either here as an exhibitor or they’re an attendee.  Governor Eric Holcomb is known for saying, “We’re taking Indiana to the world and bringing the world to Indiana.”  Undoubtedly, that is what we’re accomplishing.
Yesterday’s blog demonstrated the why, today we’re navigating the what.  I had an opportunity to sit down with Rollie Helmling, Senior Vice President of Global Industry and Trade Development with the Indiana Economic Development Corporation, and talk about what he believes we’re accomplishing as a state on the international platform:
“You can see that we’re in an extremely competitive environment.  There are 12 other states present all competing in this sector.  Aerospace and defense is the industry of the future.  Look at what is happening in aerospace – more traveling, more shipping, and more advanced/faster technology overall.  The FedEx in Indianapolis is second only to Memphis with significant potential growth.  The fact that we’ve just added another international flight, with more on the horizon, shows our level of continued commitment in this dialogue.  We are home to Rolls Royce, GE Aviation, and other supply chain companies who are an integral part of the industry.  Secretary Jim Shellinger and I had two significant meetings today, both with GE Aviation and Rolls Royce and their continued growth strategies,” stated Helmling.
GE Aviation Chalet
It has been eye-opening how fortunate we are as a state to have a Department of Defense Development.  Shining bright and clear is our state’s opportunity in the defense sector.  The major defense leads are somewhat mystique.  By nature, they do work behind the scenes to create successful strategies for the men and women keeping our country safe.  However, it is a sector I quickly see as the next big opportunity.  For example, GE Aviation, who we have in our backyard, also has a defense side of their business model, the same for Rolls Royce – just to name two.  I had the opportunity to witness the relationships secured and managed by our Defense Development team, led by Defense Development Director, Danielle Chrysler, be utilized behind closed doors.
Tonight we are visiting Kensington Palace and meeting with other government and industry leaders around the aerospace and defense industries.
#vast #potential #takingindianatotheworld
Rachel Leslie, Partner
RJL Solutions

​Although Farnborough is one of the largest airshows in the country, the thousands of attendees are connected with industry perspectives presenting new technologies that will advance how we do business in the future – fast, innovative, and competitive.  The state of Indiana is in hall two, and located amongst other states such as Kansas, Kentucky, Oklahoma, and Idaho (to name a few) in a well-rounded approach from consultants, economic developers, and state leaders. The walls of the booth showcase large aircraft, the state’s higher education assets, a list of Indiana companies in the aerospace industry, and information on available locations for new and expanded companies. The vast array of companies, communities, states, and countries can’t be covered in three days, and certainly not fully appreciated.  Now that I’m here I can fully understand the why Indiana is here. To be a competitor in the aerospace and defense industry you have to have true and long-lasting relationships built on the ability of shared success.  Without an effort to continuously build upon new and standing relationships, the competition can outpace us on the basic foundation of doing business together – trust. 
Among members of the state delegation is Indiana Secretary of Commerce Jim Schellinger.  The Secretary has been fast-moving from meeting-to-meeting representing Indiana’s innovative story, connecting with aerospace primes and key CEOs. The airshow offers a chance for state leaders to interact with aerospace business leaders in a quick and efficient way, maximizing both time and connections. The conversations started here have the potential to become the projects and jobs of the future.
In the Indiana booth, we interact with a variety of leaders from engineers to c-suite executives. The most popular giveaway is a unique video card, which resembles a business card with a small, embedded screen. The video features Governor Eric Holcomb sharing the state’s growth strategy, along with some of our signature Indiana scenery. While the video starts conversations, we continue them in a small meeting room in the Indiana booth with signs that state – “Top 5 Best States for Quality of Life, No. 3 for Infrastructure in the Nation, Next Level Connectivity, Next Level Business Environment, Next level Infrastructure, Top 5 States for Business, and No. 1 for Regulatory Environment.” We have a strong and vibrant state, and we’re telling our story to a diverse international audience that represents billions in investment and many potential jobs.
Although I’ve had a chance to talk to several potential vendors and take part in state delegation meetings, it is hard to narrow down any immediate success the first day.  The next three days will be spent doing much of the same – more meetings, more conversations, more connecting the dots.  As I sit here today, the word that comes to mind is potential.  In addition, I will be taking time on behalf of the Terre Haute Economic Development Corporation to say “Thank You” to GE Aviation and Thyssenkrupp, and demonstrate our continued willingness for partnership growth and new opportunities.
I will be taking time to interview other members of the state delegation over the next few days.  More to come.
#NextLevelIN #WestCentralIN #Potential
Rachel Leslie, Partner
RJL Solutions, LLC

The vision of the NCCO is to act as a “one-stop-shop” to connect state, federal, and private interests with services, programs, training and testing capabilities that will serve the U.S. armed forces and government agencies at all levels.

​“I’m certain I speak for those I’ll be representing alongside, although this is a unique opportunity to serve, it is humbling to know the work we might accomplish together could both advance economic opportunities for our state and help promote new defense opportunities for our men and women serving our great nation,” states Rachel Leslie. “Each of us brings a distinct perspective, and I look forward to working with people who love Indiana and our military.”

Other Indiana leaders appointed include Vice Admiral Mike Bucchi, of Bloomington; Bill Smith, of Madison County; John T. Thompson, of Indianapolis; and Omer Clifton “Clif” Tooley, Jr., of Bargersville.
 
Leslie holds a Master of Leadership Development degree from Saint Mary-of-the-Woods College and a bachelor’s degree in Speech Communication Public Relations and Journalism from Indiana State University. She is a graduate of the Indiana Chamber of Commerce Executive Association Chamber University, the U.S. Chamber of Commerce Institute of Organizational Management, and the Indiana Leadership Forum. As an experienced collaborator, Leslie advocates on behalf of her clients at her advocacy firm, RJL Solutions. She strategically brings state and federal relationships and unique resources to West Central Indiana while also working to educate on specific issues and promote public/private partnerships.

Through Leslie’s work in the Chamber of Commerce profession, higher education, government relations and various community board and development initiatives, she has a broad scope of understanding on how various industries and both private and public sectors can collaborate for maximum results.  She founded the Terre Haute Young Leaders, co-founded the Wabash Valley Leadership Institute and worked behind the scenes on many community development initiatives such as Terre Haute’s recognition as “Community of the Year” named by the Indiana Chamber of Commerce.  She served on the Wabash Region Regional Cities team, which resulted in some important financial wins for West Central Indiana.

In her time at Saint Mary-of-the-Woods College, Leslie sought to strategically expand the footprint of the College from a regional, state and federal perspective, thereby implementing an external relations office. Leslie led that effort at the cabinet level as vice president of external relations. The office included grants development, auxiliary revenue, noncredit programs, community and government relations. Leslie was an instrumental part of this outreach through grant acquisition, policy changes, navigation of higher education regulations, and development of strategic academic programs.

Leslie has been honored by various leadership organizations for her accomplishments in business growth strategies, community development and strategic collaboration. She was named one of the top Chamber professionals under 40 by the American Chamber of Commerce Executives, a Rising Star by Junior Achievement of the Wabash Valley, a Graduate of the Last Decade by the Indiana State University Alumni Association, an Athena International Honoree, a Paul Harris Fellow, and most recently a recipient of the Top 12 Under 40 in the Wabash Valley.

“I’m pleased the different government and organizational entities that represent our community are willing to work with these two, talented students.  I’ve encouraged these students to visit the surrounding counties and get to know their leaders, learn from their thoughts, and develop an asset list. They’ve also been resourced to visit other regions across the state and ask hard questions and develop strong recommendations.  I’ve asked them not to get side-tracked by politics, but to use their educational backgrounds, talents, and collaborative spirits to do quality research,” states Leslie.

​As Director of Advocacy and Client Affairs, Kersey will manage a portfolio of clients. Fostering a sense of achievement, she will work with organizations so that they may be intentional in collaboration, leadership, and advocacy – the three pillars of RJL Solutions.
 
“Every business and organization has a purpose they are passionate about, but may not have the resources or time necessary to fully implement that purpose,” states Kersey. “Helping others identify their strengths and areas of growth for continued success is an attribute I have always been proud of, and now I will be able to help on a much larger scale.”
 
Kersey holds a Master of Leadership Development degree from Saint Mary-of-the-Woods College, a B.S. degree in Health Education from Indiana State University and a B.A. degree in Health and Kinesiology from Purdue University. She served as Executive Director for the Vigo County YMCA, and prior to that she worked for Saint Mary-of-the-Woods College as the Director of Events and Strategic Programs. Kersey was instrumental in the development of the college’s wellness and sports marketing programs.
 
Kersey currently serves on the Parke County Community Foundation’s Board of Directors and has been a volunteer for the PCCF since 2007. She has also been a member of Better Health Wabash Valley since 2014, where she enjoys collaborating with other organizations in the Wabash Valley that have the same passion for healthy living. She also sits on the Community Advisory Council for Foundation for Autism Resources where she assists with outreach, planning and fundraising efforts. As an autism advocate, Kersey’s efforts include working with state legislators to improve access to Applied Behavioral Analysis (ABA) therapy to those who are on the autism spectrum.
 
While she enjoys her work as a professional and a volunteer in the community, she loves the gift of being a mother to sons Couper and James, and sharing that responsibility with her husband, Kyle. They reside in Parke County where Kyle is Principal of Riverton Parke Jr. and Sr. High School for Southwest Parke Community School Corporation.

NOVEMBER 13, 2017