Social Media Marketer

The Social Media Marketer supports the development, execution, and ongoing management of social media and digital marketing initiatives for RJL Solutions and its clients. This entry-level position is responsible for helping organizations effectively tell their stories, engage target audiences, grow their digital presence, and achieve measurable marketing objectives through thoughtful and creative content.

The Social Media Marketer works as part of RJL Solutions’ multidisciplinary Marketing Department and collaborates with team members specializing in web and graphic design, document design, social media content, digital advertising, and related marketing services.

This position supports both organic and paid digital marketing efforts, including content creation and scheduling, social media management, Meta advertising, Google advertising, campaign execution, audience engagement, analytics, and performance reporting.

The Social Media Marketer must be creative, organized, digitally savvy, detail-oriented, and comfortable managing multiple accounts and priorities. This individual should have a strong interest in understanding each client’s organization, brand, audiences, and goals and translating that understanding into engaging and effective digital content.

The Social Media Marketer reports to the Director of Marketing and works collaboratively with members of the Marketing Department and other RJL Solutions service areas.

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KEY RESPONSIBILITIES:

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Social Media Content Management

• Support the development and execution of social media strategies for RJL Solutions and assigned clients.
• Create engaging, audience-appropriate social media content that aligns with established brand standards, marketing strategies, and organizational goals.
• Develop social media copy, captions, content concepts, calls to action, and other digital messaging.
• Build and maintain social media content calendars in coordination with client and internal priorities.
• Schedule and publish content across appropriate social media platforms.
• Maintain consistent brand voice, messaging, visual identity, and quality across social media channels.
• Monitor social media accounts for comments, messages, mentions, engagement opportunities, and emerging issues.
• Assist with community management and audience engagement in accordance with client expectations and established guidelines.
• Stay informed about social media trends, platform changes, content formats, and emerging opportunities.
• Identify creative ways to improve engagement, reach, visibility, and audience connection.

Digital Advertising

• Assist with the development, execution, monitoring, and optimization of paid digital advertising campaigns.
• Create and manage advertising campaigns through Meta platforms, including Facebook and Instagram.
• Support Google advertising campaigns, including campaign setup, audience targeting, budget monitoring, performance tracking, and optimization.
• Coordinate advertising creative, copy, landing pages, audiences, and campaign objectives with other members of the Marketing Department.
• Monitor campaign budgets and performance to ensure advertising dollars are used effectively.
• Make recommendations for adjustments based on campaign performance and established goals.
• Assist with testing audiences, creative approaches, messaging, and other campaign variables to improve results.
• Maintain accurate records of advertising campaigns, budgets, approvals, and performance.

Campaign Planning & Execution

• Support the planning and execution of integrated marketing campaigns for RJL Solutions and its clients.
• Translate approved marketing strategies and campaign objectives into organized content and implementation plans.
• Coordinate social media and digital advertising activities with broader marketing campaigns and organizational initiatives.
• Work collaboratively with design team members to develop graphics, digital assets, advertisements, and other campaign materials.
• Maintain campaign schedules and ensure assigned deliverables are completed accurately and on time.
• Assist with content development for events, announcements, initiatives, promotions, recruitment, public awareness efforts, and other campaigns.
• Identify opportunities to repurpose and adapt content across platforms to extend its reach and value.

Analytics & Performance Reporting

• Monitor social media, website, and digital advertising performance using available platform analytics and reporting tools.
• Track key performance indicators such as reach, impressions, engagement, audience growth, clicks, conversions, and advertising performance.
• Assist with the preparation of regular client and internal performance reports.
• Translate data into clear observations regarding what is performing well and where opportunities for improvement may exist.
• Use performance data to make recommendations for future content, campaigns, advertising, and audience strategies.
• Maintain accurate and organized records of campaign and account performance.
• Develop an understanding of how marketing activities contribute to broader client and organizational objectives.

Client Service & Account Support

• Develop a strong understanding of assigned clients, including their organizations, brands, audiences, priorities, and marketing goals.
• Participate in client meetings and planning discussions as appropriate.
• Support the Director of Marketing and other account leaders in preparing materials, updates, reports, and recommendations for clients.
• Maintain professionalism, responsiveness, and attention to detail in all client-related work.
• Complete client requests and assigned deliverables accurately and within established timelines.
• Proactively communicate questions, concerns, delays, or potential issues to the appropriate team leader.
• Help ensure clients receive a consistent, responsive, and high-quality experience from RJL Solutions.
• Approach client work with curiosity and a desire to understand the purpose behind each assignment rather than simply completing tasks.

RJL Solutions Marketing

• Support the execution of RJL Solutions’ internal marketing and brand strategy.
• Develop and manage social media content that highlights RJL Solutions’ expertise, people, services, client successes, community involvement, and company culture.
• Assist with digital campaigns that support brand awareness, business development, recruitment, events, and other company priorities.
• Maintain awareness of activities across RJL Solutions to identify potential content and storytelling opportunities.
• Collaborate with company leadership and team members to gather information, photographs, updates, and other content needed to effectively market the firm.
• Ensure RJL Solutions’ own social media presence reflects the same standards of quality, strategy, consistency, and creativity provided to clients.

Quality Control & Brand Standards

• Ensure social media content, advertising, and other assigned marketing materials are accurate, professional, and consistent with established brand standards.
• Proofread and review work carefully before submitting it for approval or publication.
• Verify names, dates, links, facts, contact information, and other details prior to publication.
• Follow established review and approval processes for client and RJL Solutions content.
• Incorporate feedback and revisions accurately and efficiently.
• Maintain organized files, content calendars, approvals, account information, and other marketing resources.
• Take ownership of the quality and accuracy of assigned work.

Artificial Intelligence, Technology & Efficiency

• Utilize approved artificial intelligence, automation, and digital tools to improve productivity, creativity, research, content development, and workflow efficiency.
• Use AI as a tool to support professional work while maintaining appropriate human judgment, originality, accuracy, and quality control.
• Review, edit, fact-check, and refine AI-assisted content before submitting or publishing work.
• Follow RJL Solutions policies and expectations regarding confidentiality, proprietary information, intellectual property, data security, and responsible AI use.
• Never enter confidential or sensitive client or company information into unapproved AI platforms or technologies.
• Stay curious about emerging social media, digital marketing, AI, and technology tools and develop proficiency with platforms that can improve the quality and efficiency of the department’s work.
• Participate in training and professional development related to marketing platforms, advertising, analytics, AI, and other relevant technologies.

Team Collaboration & Professional Development

• Collaborate effectively with members of the Marketing Department and other RJL Solutions service areas.
• Communicate clearly regarding assignments, deadlines, questions, and project status.
• Manage multiple projects, accounts, and deadlines while maintaining organization and attention to detail.
• Receive feedback professionally and incorporate coaching into future work.
• Demonstrate initiative, curiosity, creativity, and a willingness to learn.
• Seek opportunities to expand knowledge of marketing strategy, digital advertising, analytics, client service, and emerging technologies.
• Contribute positively to a collaborative, accountable, and solutions-oriented team environment.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, public relations, advertising, business, or a related field preferred; equivalent relevant education, internship experience, certifications, or demonstrated skills may be considered.
• Entry-level candidates and recent graduates are encouraged to apply.
• Foundational knowledge of major social media platforms and how organizations use them for marketing and audience engagement.
• Experience with or demonstrated understanding of Meta advertising and Google advertising.
• Strong writing, editing, proofreading, and communication skills.
• Ability to create engaging digital content appropriate for different brands and audiences.
• Basic understanding of social media and digital marketing analytics.
• Strong organizational and time-management skills with the ability to manage multiple assignments and deadlines.
• Strong attention to detail and commitment to producing accurate, high-quality work.
• Ability to work collaboratively and respond positively to feedback and direction.
• Comfort learning and using new technology, marketing platforms, and digital tools.
• Familiarity with generative AI tools and an understanding of the importance of responsible professional use.
• Demonstrated creativity, curiosity, initiative, and willingness to learn.
• Ability to operate effectively in a fast-paced, collaborative, client-service environment.