Director of Marketing

The Director of Marketing leads RJL Solutions’ Marketing Department and is responsible for the strategy, quality, execution, and overall performance of the firm’s marketing services. This position oversees marketing work performed on behalf of RJL Solutions clients while also leading the marketing and promotion of RJL Solutions to its own target audiences.

The Director manages a multidisciplinary marketing team specializing in web and graphic design, document design, social media content, digital advertising, and related marketing services and is responsible for ensuring the department produces high-quality, strategic, consistent, and timely work. The Director establishes priorities, manages workflow and capacity, provides quality control, develops team members, and creates systems that improve accountability and efficiency.

This position also serves as a marketing strategist and account leader for clients receiving marketing services from RJL Solutions. The Director is expected to build strong client relationships, understand client goals, translate those goals into effective marketing strategies, and ensure clients receive a high level of service and measurable value.

The Director of Marketing works collaboratively with RJL Solutions leadership and other service areas to support client success, business development, brand growth, and the overall strategic goals of the firm.

KEY RESPONSIBILITIES:

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Marketing Department Leadership & Team Development

• Provide day-to-day leadership, direction, coaching, and accountability for the Marketing Department.
• Lead and manage a multidisciplinary marketing team specializing in web and graphic design, document design, social media content, digital advertising, and related marketing services.
• Establish clear expectations, priorities, workflows, deadlines, and performance standards for the department.
• Assign and balance work based on client commitments, RJL Solutions marketing priorities, deadlines, team capacity, and individual strengths.
• Conduct regular team meetings and individual check-ins to monitor priorities, performance, workload, and professional development.
• Provide meaningful feedback and coaching to strengthen individual and team performance.
• Identify opportunities for cross-training, professional development, improved collaboration, and increased responsibility among team members.
• Work with the Chief Operating Officer to identify staffing, technology, training, and resource needs as the department and client portfolio evolve.

RJL Solutions Marketing & Brand Management

• Lead the development and execution of RJL Solutions’ marketing strategy in alignment with company goals, business development priorities, and identified target audiences.
• Develop and maintain an annual marketing plan for RJL Solutions with clear priorities, campaigns, goals, timelines, and measurable outcomes.
• Position RJL Solutions and its service areas effectively among current and prospective clients, partners, stakeholders, and other priority audiences.
• Oversee RJL Solutions’ website, social media, digital marketing, advertising, email marketing, collateral, presentations, thought leadership, and other marketing channels.
• Develop strategies that effectively communicate RJL Solutions’ expertise, capabilities, people, client successes, and impact.
• Partner with leadership and subject-matter experts to identify opportunities for thought leadership, storytelling, case studies, awards, speaking opportunities, and other forms of visibility.
• Ensure consistency and quality of the RJL Solutions brand across offices, service areas, platforms, and communications.
• Develop marketing initiatives that support brand awareness, business development, client retention, recruitment, and expansion into priority markets.
• Ensure RJL Solutions’ internal marketing priorities are appropriately planned, resourced, and executed alongside billable client work.
• Monitor the performance of RJL Solutions’ marketing efforts and adjust strategies based on data, results, and organizational priorities.

Client Marketing Strategy & Account Leadership

• Serve as a strategic marketing advisor and account leader for assigned clients receiving marketing services from RJL Solutions.
• Develop a strong understanding of each client’s organization, brand, audiences, priorities, goals, and expectations.
• Lead or participate in client meetings, strategy discussions, planning sessions, and regular account check-ins.
• Translate client goals and needs into clear marketing strategies, priorities, and assignments for the Marketing Department.
• Ensure scopes of work, deliverables, timelines, responsibilities, and client expectations are clearly understood and appropriately managed.
• Maintain proactive communication with clients regarding priorities, progress, timelines, opportunities, results, and challenges.
• Monitor client satisfaction and proactively identify and address concerns or service gaps.
• Build strong, trusted relationships that contribute to client satisfaction, retention, and renewal.
• Identify opportunities where expanded or additional marketing services could provide value to clients.
• Collaborate with other RJL Solutions service areas to ensure clients receive a coordinated and consistent experience across the firm.

Quality Control & Brand Standards

• Serve as the primary quality-control leader for products and services produced by the Marketing Department.
• Establish and maintain standards and review processes for graphic and document design, websites, social media, digital content, marketing materials, campaigns, presentations, advertising, and other deliverables.
• Review key client and RJL Solutions deliverables for accuracy, quality, brand consistency, strategic alignment, and professionalism prior to publication or delivery.
• Ensure work produced by the department meets both client expectations and RJL Solutions’ standards.
• Develop templates, checklists, processes, and internal standards that improve consistency and reduce errors and unnecessary rework.
• Identify recurring quality issues and implement training, processes, or other solutions to address their root causes.
• Ensure appropriate proofreading, fact-checking, brand review, and final approval processes are incorporated into department workflows.
• Maintain accountability for the overall quality of the department’s work, regardless of which team member is responsible for execution.

Marketing Strategy, Analytics & Performance

• Provide strategic direction across branding, social media, digital marketing, web, graphic and document design, content, advertising, campaigns, and related marketing functions.
• Ensure marketing strategies are grounded in clearly defined objectives, target audiences, appropriate channels, available data, and measurable outcomes.
• Establish appropriate goals and key performance indicators for client and RJL Solutions marketing initiatives.
• Monitor campaign and platform performance and use available data to identify trends, opportunities, and areas for improvement.
• Develop meaningful reporting that communicates marketing performance and value to clients and RJL Solutions leadership.
• Use performance insights to continuously improve marketing strategies, campaigns, content, and resource allocation.
• Coach team members to think strategically about the purpose and desired outcome of their work rather than focusing solely on task completion.

Artificial Intelligence, Technology & Efficiency

• Lead the responsible adoption and use of artificial intelligence, automation, and emerging technologies within the Marketing Department.
• Identify opportunities to use AI and technology to increase efficiency, productivity, creativity, research capabilities, analysis, and overall service delivery.
• Establish expectations and best practices for appropriate AI use while maintaining human judgment, accountability, creativity, and quality control.
• Ensure AI-assisted work is appropriately reviewed, edited, fact-checked, and approved before being delivered to clients or published.
• Maintain appropriate safeguards related to confidential or proprietary client and company information when utilizing AI platforms and other technologies.
• Consider accuracy, intellectual property, confidentiality, bias, data security, and client expectations when determining appropriate uses of AI.
• Train and coach team members on the effective and responsible use of approved AI and technology tools.
• Identify opportunities to automate repetitive or administrative work so team members can devote greater time to strategy, creativity, client service, and higher-value activities.
• Evaluate emerging marketing and AI technologies and make recommendations regarding tools that could improve the department’s capabilities or efficiency.

Department Operations & Accountability

• Manage department workflows, project schedules, deadlines, and resource allocation across client work and RJL Solutions marketing priorities.
• Monitor departmental capacity and proactively address workload, scheduling, or resource concerns.
• Establish and maintain systems for tracking projects, deliverables, client requests, approvals, deadlines, and outcomes.
• Maintain visibility into the status of major marketing projects and ensure commitments are completed accurately and on time.
• Use data and performance indicators to evaluate department productivity, quality, client service, and effectiveness.
• Assist with the management of department budgets, software, vendors, subscriptions, and other resources.
• Identify and implement process improvements that strengthen efficiency, accountability, communication, and service delivery.
• Develop scalable systems and processes that allow the Marketing Department to effectively support the continued growth of RJL Solutions.

Internal Collaboration & Business Support

• Collaborate with the Chief Operating Officer and other members of leadership to align marketing priorities with company strategy and operational needs.
• Work across RJL Solutions service areas to support integrated client strategies and company initiatives.
• Partner with business development efforts by developing marketing strategies, materials, campaigns, presentations, and other resources that support prospective client engagement and company growth.
• Serve as an internal marketing resource to RJL Solutions leadership and staff.
• Maintain awareness of company priorities, client developments, and emerging opportunities that may require marketing support.
• Foster strong communication between the Marketing Department and other RJL Solutions teams to ensure priorities, expectations, and responsibilities are clearly understood.

QUALIFICATIONS:

• Bachelor’s degree in marketing, communications, public relations, business, or a related field, or an equivalent combination of education and relevant professional experience.
• Demonstrated professional experience in marketing, communications, account management, or a related field.
• Demonstrated experience leading, managing, and developing employees or multidisciplinary creative and marketing teams.
• Strong account management and client service experience with the ability to build trusted, long-term professional relationships.
• Demonstrated ability to develop and execute comprehensive marketing strategies for both organizations and clients.
• Strong understanding of branding, social media, digital marketing, web, graphic and document design, content strategy, advertising, and campaign development.
• Strong ability to evaluate creative and marketing work for quality, accuracy, effectiveness, and strategic alignment.
• Strong project management and organizational skills with the ability to manage multiple clients, priorities, projects, and deadlines simultaneously.
• Excellent written, verbal, interpersonal, and presentation skills.
• Strong professional judgment, attention to detail, and commitment to quality.
• Demonstrated ability to analyze marketing performance and translate data into actionable recommendations.
• Comfort with technology and demonstrated willingness to adopt new tools, systems, and processes.
• Working knowledge of generative AI tools and an understanding of their capabilities, risks, limitations, and appropriate professional use.
• Ability to operate effectively in a fast-paced, collaborative, client-service environment.