Marketing Made Simple: A Guide to Common Terms

At RJL Solutions, we know marketing jargon can feel overwhelming. This one-sheeter is designed to breakdown the basics so you feel confident navigating social media, websites, and digital advertising efforts.

SOCIAL MEDIA TERMS

• Platform - A website or app where users create and share content(e.g., Facebook, Instagram, LinkedIn).
• Post - Any content(image, text, video)shared on a platform.
• Reach - The number of unique people who see your content.
• Engagement - Actions taken on a post (likes, comments, shares, saves).
• Impressions - The total number of times your content is displayed, even if seen multiple times by the same person.
• Hashtag (#) - A keyword or phrase (e.g.,#CommunityPride) used to group related content.
• Algorithm - The platform’s rules that decide which content is shown to users.

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WEBSITE TERMS

• Homepage - The main or first page of your website.
• Landing Page - A specific web page designed for a focused goal, like signing up or learning about a service.
• Call-to-Action (CTA) - A button or prompt encouraging a user to take an action (e.g., "Learn More," "Contact Us").
• SEO (Search Engine Optimization) - The process of improving your website to appear higher in search engine results like Google.
• Responsive Design - A mobile-friendly website that automatically adjusts to look good on phones, tablets, and desktops.
• Bounce Rate - The percentage of people who visit your site and leave without clicking further.
• Unique Visitors - The number of individual users who visit your website during a specific time period, counted only once no matter how many times they visit.

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DIGITAL ADVERTISING TERMS

• Ad Campaign - A series of ads with the same goal, such as promoting an event or service.
• Click-Through Rate (CTR) - The percentage of people who clicked your ad after seeing it.
• Cost-Per-Click (CPC) - How much you pay each time someone clicks your ad.
• Targeting - Choosing who sees your ads based on things like age, interests, or location.
• Pixel - A small piece of code added to your website to track actions like form submissions or purchases.
• Conversion - When a user completes a desired action (e.g., registers, makes a purchase).
• Geofencing - A strategy that uses GPS or location data to show ads to people within a specific geographic area, like a zip code, event venue, or neighborhood.

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