Marketing & Communications

Thrive West Central Rebranding

Thrive West Central

Thrive West Central, previously known as the West Central Indiana Economic Development District (WCIEDD), was interested in upping their relevance in the communities they serve. At the time, the agency’s brand was outdated and its mission convoluted. Understanding this, they had an opportunity to retell their story.

RJL Solutions was brought onboard to work in tandem with the board of directors to truly understand and retell the agency’s mission and values. A completely new brand was formed, including a new logo, color palette, website, marketing materials and more to tell the story of what the agency does – it helps communities THRIVE.


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150 West Market Street, Suite 700
Indianapolis, IN 46204
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 1125 Wabash Avenue
Terre Haute, IN 47807