As Terre Haute and Vigo County began rolling out a new community plan, there was a clear opportunity—and need—to tell the region’s story in a more compelling and unified way.
Existing messaging did not fully capture the community’s identity or effectively engage both residents and visitors. A rebrand was needed to increase interaction, strengthen community pride and position Terre Haute as an inclusive and welcoming destination.
RJL Solutions partnered with the Terre Haute Convention and Visitors Bureau to develop a new community brand centered on a simple but powerful idea: See You In Terre Haute.
With a focus on the “YOU,” the brand was designed to emphasize inclusivity, personal connection and community engagement.
RJL extended the brand beyond a tagline into a fully integrated platform. The campaign was implemented across multiple channels, including a dedicated website, events calendar, mobile app, social media presence and a coordinated advertising strategy.
By building a cohesive and accessible brand experience, RJL ensured the message could consistently reach and resonate with both residents and visitors.
The See You In Terre Haute brand established a unified and engaging narrative for the community.
• Stronger Community Identity: The brand highlights inclusivity and positions Terre Haute as a place where residents and visitors feel welcomed and connected.
• Integrated Marketing Platform: A multi-channel approach—including digital tools, events and advertising—creates consistent engagement across audiences.
• Enhanced Engagement Opportunities: The brand provides a foundation for ongoing promotion, storytelling and community participation.
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