a message from Vittoria Meyer, Director of Public Relations
"Advertising is saying you're good. PR is getting someone else to say you're good." - Jean-Louis Gassée, former executive at Apple.
Without even realizing it, most of the information you digest is a result of public relations in one form or another. From the news you see on the local nightly broadcast, to the social media post your friend shared of her excitement from the latest TV show that Netflix just announced. I'll say it, even this newsletter you're reading is public relations. Needless to say, PR is a result of many, many things. But what does all of this really mean at its root? What is PR?
According to Public Relations Society of America, public relations is "a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Often times, social media, traditional media, and relationships are the main outlets for PR. Essentially, public relations is the tool that makes you look good, and the tool that helps you navigate muddy waters when things are less than good. Public relations is reputation management. Public Relations is reputation creation and recreation.
At RJL Solutions, we offer public relations services and often times, it's an organic approach. When your new website launches or your new logo is created, the press release announcing your rebrand is published on your "news" section of the website. When a bill passes that you have been working tirelessly on with our advocacy team to bring new legislation to your industry, our team helps facilitate a media interview for you to discuss the specifics. When you're invited to an important dialogue with other community leaders, our public relations department ensures you're prepped with the right topics and conversations to elevate your brand. Interesting, right? Our pillars of services work seamlessly at RJL Solutions, with PR intersecting all avenues.
The Perks of Public Relations
I'd love to continue discussing PR with you in this letter, but that's the beauty of PR - there is always another opportunity. 🙂
Vittoria's personable skills and strategic approach to solution-finding is integrated throughout every client relationship. She takes great care in identifying opportunities that fit each client’s unique needs and organizational goals. A great listener, Vittoria is able to hear what a client says and does not say to determine the best plan of action to create successes.
Vittoria graduated from Indiana State University in 2018 with a degree in communication/public relations and a minor in marketing. Vittoria’s education has given her practical experience in campaign and event planning, digital and social media marketing and public relations. Vittoria's academic achievements include Cum Laude Latin Honors, Lambda Pi Eta National Communication Association Honor Society, Dean’s List, Academic Distinction Scholarship, and Summer Honors Scholarship.