The time is now for rural communities to hold hands and walk together.
The state of Indiana is shining light on rural communities, perhaps more than ever before. Governor Eric Holcomb, Lt. Governor Suzanne Crouch, IEDC President Elaine Bedel, United States Department of Agriculture Director Michael Dora and members of the General Assembly have all underscored the significance of investing in rural Indiana.
Sitting in West Central Indiana with only minutes of driving between six counties east of the Indiana/Illinois border, rural represents various ideas from outdoor recreation on trails, waterways and a nationally-known bike park, to farming and hidden eateries on back country roads. The unique downtown developments that encompass both historical buildings and new infrastructure add to the niche market for visitors. Without having to look, it’s easy to consider known rural hubs such as Santa Claus (Holiday World) and Monticello (Indiana Beach). The millions spent to attract visitors in those areas were developed and funded by private investors, as the popular jingles tell us, we are “The Best in the Midwest” and “There is more than corn in Indiana.” Of course there are many more including French Lick (Miracle Waters and Casino), yet still privately developed and marketed by the Cook Family. So as a benchmark, if private investors are the jewels to big marketing spends and known tourist commodities, how do rural communities attract more?
”Capitalizing on some Sunday reading time, I found different articles that do a deep dive into how investors make their community choices. The centreforcities.org developed a study titled “What Investors Want.” It outlined the expected outcomes such as: economic fundamentals, city governance, practicalities of investment and broke down each segment to explain additional rationale. One section, titled “Pro-investment city leadership” described a community’s readiness to be competitive. It made me consider the millions upon millions of dollars it takes for a community to be competitive. First, a community must develop a community-ready mentality for growth, and second it must market its best assets.
So, this is where our state leadership comes into play.
Within the last few years the state has made significant investments in transportation, workforce development, regional development, and initiated new funding programs through the Office of Community and Rural Affairs. Most recently they’ve shared new investment strategies through the Governor’s Next Level initiative with innovation, broadband and trail funding. They’re encouraging a regional approach to competing for these funds. It seems for rural communities to be more successful they need to figure out how to get along with their neighbors. So, the time is now for rural communities to hold hands and walk together.
Basic steps for success.
West Central Indiana.
My home is full of outdoor recreational opportunities key to my region. Recently, the Terre Haute Chamber of Commerce established West Central 2025 drawing attention to the region’s shared assets. The SWOT analysis (strengths, weaknesses, opportunities and threats) were more alike than some expected. The points of shared understanding and opportunity opened up new conversations for collaboration. Through that process they determined three, key focus areas – broadband, trails and downtown development. Each of these areas are selling points for developers – internet access (fast and reliable), outdoor recreation (attracting visitors) and quality of life (attracting residents/workforce). Each of these play a role in the foundation of a community ready to attract private investment.
Remember, “There is more than corn in Indiana,” certainly that is the case in West Central Indiana. However, there is no doubt we admire our farmers and their families for serving in the agriculture industry, day-in and day-out.
Let’s consider just some of our tourism assets.
West Central Indiana is finding their way. It’s not easy creating new relationships, strengthening established relationships and building trust. However, it seems the collective bodies establish the best competitive edge for what the state is making available. The investments made by the state, aligned with local/regional planning and funding are what creates the story. The story, matched with leaders ready to work with private investors, are the cherry on the top. The private investors who spend money to attract those visitors and growing assets is what creates the best and most memorable destinations.
As rural communities determine where they belong in the regional landscape, begin crossing county lines, sharing information and developing competitive plans to collaborate with the state, its private investment that makes every dollar go farther.