The Power of The Pop-Up

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Pop-up boxes serve as an innovative tool to engage your audience, grow your email list, build your social media following, and feature new content on your website.

Build Your Email List

An email subscription pop-up box is one of the more common methods used by businesses. Email lists are great for gathering data about your audience. Email software, such as MailChimp, allows you to see how many recipients have opened your email and how many have clicked through to your website. This is beneficial in tracking the success of your email marketing campaigns. That success is dependent upon how many customers you are reaching, which is why creating a pop-up box to collect those email addresses is very important.

Grow Your Social Media Following

Increasing your social media following will help build brand recognition and gain trust from potential clients. This can be done by including phrases such as “Find us on Facebook” or “Follow us on Twitter” in the pop-up box itself. Placing a call-to-action button in your pop-up is also very important. Your button could say “Subscribe” or “Sign Up,” but make sure it stands out! Website visitors want something simple and easy to comprehend, so making those calls-to-action stand out is crucial to the success of your pop-up. 

Show Off New Content

When you add something new to your website or business, you want to show it off! By including this information in a pop-up, the viewer will be enticed to go and look at that content. For example, if you have a new service that you want to make clients aware of, you can tease that information in a pop-up box on your website’s home page. 

Pop-Up Placement

Placing the pop-up box strategically is important. You don’t want a pop-up box to show up too soon or it may scare your viewers away. For example, our pop-up appears five seconds after visiting our homepage, giving the viewer some time to look around before being prompted. Doing this allows them to show some interest in your business first and then act on that interest through the pop-up box. 

            Grow, build, and feature: that’s what a good pop-up box should do for your business. By adhering to these tips and using your own business strategies, you and your company will be well on your way to success!

Betsy Peperak