Director of Strategic Communications
Betsy Peperak holds a Master of Arts in Professional Writing from Eastern Illinois University and a Bachelor of Science degree in English Teaching from Indiana State University. She was awarded a Presidential Graduate Assistantship while obtaining her graduate degree at EIU, where her master’s thesis focused on grant writing. In February 2018, she joined the first fully-online Master of Leadership Development cohort at Saint Mary-of-the-Woods College and looks forward to adding a second master's degree to her list of accomplishments in 2019.
She began her career in marketing as an advertising account executive at Tribune-Star, managing the advertising accounts for downtown Terre Haute businesses. More recently, she served as Communications Manager for Saint Mary-of-the-Woods College. In that position, she was responsible for managing the college’s social media presence and the production of video projects, as well as the management and writing of press releases, web copy, and copy for promotional materials.
As Director of Strategic Communications at RJL Solutions, Betsy is responsible for leading the development of strategic communications programs and elevating the profile of RJL Solutions and its clients. Efforts include brand messaging development and management, media relations, client management, and budget management. She is responsible for researching, writing, editing, and coordinating production of a variety of strategic communications and marketing materials as well as the design and management of the RJL Solutions website, social media presence, and email newsletter.
Betsy is a member of the Terre Haute Young Leaders and Base Community Council marketing committee chair. In her spare time, Betsy enjoys life on the farm in rural Paris, Ill., with her husband, Matthew, and their three children, Liam, Chloe, and Clara.